1. Branding/Storytelling

Who, Why, What.

First, things first.

Who are you? Why are you doing this? What's your mission? What problem you solve?

🗺️ Your Mission is your Map

People had enough with scams in the first wave of NFTs. So if you're going to issue NFTs, you better explain why you're here and what your plan is.

What makes you so excited that will make you keep building for years and years to come.

You'll need to be able to clearly define your "Mission" statement in a way that you can easily complete the next XYZ sentence:

We develop X Solution to help Y Customer Target solve Z problem.

You need to generate value to society.

A vague mission will only make a vague brand with worthless NFTs.

Don't proceed with anything else until you can clearly articulate your XYZ Mission.

🏛️ Brand Archetype

Once you've clearly defined your mission, decision-making becomes much easier.

And you'll be able to define your core values and brand archetype.

Keep it simple—create a list of seven values that you and your team believe in and ensure everyone commits to them.

When it comes to Brand Archetypes, familiarize yourself with Carl Jung's 12 Archetypes.

Read this article illustrating the connection between well-known brands and their brand archetypes here: Link to the article.

Pick one brand archetype for your brand and stick to it, or at most, combine two.

Choosing many of them will make your brand look unfocused. Unconsistent.

After defining your Brand Mission, core values, and brand archetype, you'll find that making decisions in all other areas becomes much easier.

Additionally, we highly recommend working on creating your Story Brand sheet, with this digital tool.

Now, you'll be ready to share your story with your tribe.