# 5-Step NFT Strategy

Over the coming years, Brands NFTs will play a key role in the marketing and financial strategy of thousands of personal and corporate brands.

> Understanding **how to properly leverage Brand NFTs to tokenize your Community** will imply a **significant competitive advantage**.

In this section, we've summarized the learnings from over 2 two years of helping launch hundreds of NFT Collections from different creators and brands.

And we've defined a simple, 5-Step Process to work on before minting/selling your Brand NFTs:

1. [🔖 **Branding / Storytelling.**](https://academy.kabila.app/nft-academy/5-step-nft-strategy/1.-branding-storytelling)
2. [🤝 **Community.**](https://academy.kabila.app/nft-academy/5-step-nft-strategy/2.-community)
3. [💡 **Strategy.**](https://academy.kabila.app/nft-academy/5-step-nft-strategy/3.-strategy)
4. [⚙️ **Utility.**](https://academy.kabila.app/nft-academy/5-step-nft-strategy/4.-utility)
5. [🎨 **Art.**](https://academy.kabila.app/nft-academy/5-step-nft-strategy/5.-art)

We don't say these should always be the required or only steps to develop your NFT Strategy, but **you should definitely always have a plan before issuing NFTs**.

Similar to Token Design, NFT Strategy can be considered an art, with its entire process and combination of various disciplines: marketing, sales, storytelling, brand design, pricing, technology, etc.

We're still in the early days of Brand NFTs and Tokenized Communities, and we should always remain open to new ideas.

Here's our 5-Step NFT Strategy. Feel free to use, adapt, or discard any parts to suit your needs!